When should I convert JPG to WEBP?

Convert JPG to WEBP when you want smaller image sizes without a big quality drop, especially for blogs, landing pages, ecommerce product photos, and image-heavy galleries. WEBP is built for the web and helps pages load faster.

Does converting JPG to WEBP remove EXIF data?

Many converters strip some metadata during conversion. If you need to preserve metadata (camera info, location, timestamps), keep the original JPG as a backup.

How do I use WEBP on a website with JPG fallback?

Use a element with a WEBP first and a JPG fallback. Modern browsers will pick WEBP automatically while older browsers will use the JPG.

JPG to WEBP Guide | GhostConvert

Q: Do all browsers support WEBP?

Most modern browsers including Chrome, Edge, Firefox, Safari, and major mobile browsers support WEBP. For older environments you can serve JPG as a fallback while using WEBP where it is supported.

Q: Is WEBP higher quality than JPG?

WEBP is designed to deliver similar or better visual quality at a smaller file size. For the same file size, WEBP can often look cleaner than JPG, and for the same visual quality it is usually smaller.

Why convert JPG to WEBP?

WEBP is a modern image format built for the web. In many cases, WEBP delivers the same visual quality as JPG at a smaller file size — which helps pages load faster and reduces bandwidth usage.

JPG → WEBP is especially useful for:

Blogs and landing pages where image weight impacts speed.
Ecommerce product photos and category grids.
Portfolios and galleries with many images on one page.
Static sites and SPAs where every KB matters for performance.

If you care about Core Web Vitals, converting large JPG assets to WEBP is one of the simplest wins.

How JPG → WEBP conversion works

Pick a JPG photo you want to optimize.
GhostConvert decodes the JPG and re-encodes it as WEBP using modern compression.
The encoder balances file size and quality so the output stays sharp for normal viewing.
You download the WEBP and use it on your website or app.

Tip: If your source JPG is already heavily compressed, converting to WEBP can still reduce size, but it won’t “restore” lost detail — always start with the best JPG you have.

Tips for best results

Start high quality: the better the JPG, the cleaner the WEBP.
Avoid double compression: don’t resave JPGs multiple times before converting.
Use the right dimensions: resize once to your display size (or close) before heavy optimization.
Keep originals: store the original JPG for editing, metadata, or fallback needs.

WEBP + JPG fallback snippet

If you want WEBP in modern browsers but still support older environments, use <picture>:

<picture>
  <source srcset="/images/photo.webp" type="image/webp">
  <img src="/images/photo.jpg" alt="Photo" loading="lazy" decoding="async">
</picture>

Browsers that support WEBP will pick the source; others fall back to the JPG in img.

Frequently asked questions

Do all browsers support WEBP?

Most modern browsers support WEBP. For older environments, use a JPG fallback with a <picture> tag.

Is WEBP higher quality than JPG?

WEBP is designed to deliver similar visual quality at a smaller size. For the same file size, WEBP can often look cleaner; for the same quality, WEBP is usually smaller.

Does converting JPG to WEBP remove metadata?

Some metadata may be reduced or removed depending on the conversion pipeline. If you need metadata preserved, keep the original JPG as your source of truth.

Use JPG to WEBP Tool All Guides